Robbie Polimeni

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Owner/Coach
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About Robbie Polimeni



My journey in strength and conditioning started when I was 16, when I was first introduced to training athletes. By 18, I was studying kinesiology and had begun coaching small groups of moms and working with clients through private training.


I attended Azusa Pacific University, where I studied Kinesiology with a concentration in Applied Exercise Science. During my senior year, I interned with the strength and conditioning staff for the football program. That experience solidified my passion for strength and conditioning and showed me that coaching was what I wanted to build my career around.


After graduating in the spring of 2020, I moved back home to the Coachella Valley. I married my wife, Lexi, the following year, and around the same time we began building both our family and Prime Performance & Wellness.


Prime was founded in 2021 with a simple focus: help athletes perform at a higher level and help everyday people—especially parents —become stronger, healthier, and more capable. Today, in addition to coaching at Prime, I serve as the Strength & Conditioning Coach for College of the Desert Baseball and Football, where I get to pursue my passion for developing athletes.


At the same time, working with adults has become one of the most meaningful parts of what I do. As a husband and father, I see firsthand how much parents give to everyone around them. I understand that the hour they spend training may be one of the few hours of the day that is truly theirs. My goal is to make that time valuable not only for their physical health, but for their mental well-being and confidence as well.


My coaching philosophy is simple: we don’t train through pain—we train out of pain. Strength training should improve your life, not beat you down. Whether I’m working with an athlete trying to perform at the next level or a parent who simply wants to move and feel better, the goal is the same: build strength, resilience, and confidence that creates more freedom outside of the gym. 


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